Who We Are
We are a creative media production company crafting cinematic visuals, compelling narratives, and powerful brand experiences. We create stories that move audiences — and build brands that people remember.
From bold commercial films to deep brand strategy, BeforeThat works with startups, enterprises, and visionary entrepreneurs across India and the GCC — turning ambitious ideas into work that lasts.
Vision
To transform ambitious ideas into cinematic experiences that move audiences, elevate brands, and leave a lasting impression in the minds of people who matter most.
Mission
To deliver creative, story-driven solutions — from film and branding to digital presence — that connect brands with their audiences through purpose, precision, and passion.
From the Founder
BeforeThat was founded with a simple vision: to help businesses tell their stories in a way that people remember. What began as a passion for filmmaking and content creation evolved into a creative company focused on branding, advertising, and building meaningful connections between brands and their audiences.
Over the years, I've had the opportunity to direct more than 70 commercial advertisements and work with businesses across India and the GCC. Those experiences shaped the belief that successful brands are built through trust, creativity, and purpose. Today, BeforeThat continues to help ambitious brands and entrepreneurs grow through impactful storytelling, strategic thinking, and creative execution.
Raees Althaf
Founder & CEO, BeforeThat Productions LLP
