Before That Studio / Fragrance
BLUESOUL
Brand Identity + Packaging Design + Sales Strategy + Online Setup
The Story
Bluesoul was created to fill a clear gap in the fragrance market between overpriced luxury perfumes and low-quality mass-market alternatives. The brand was built for people who want strong design, quality presentation, and a refined fragrance experience without paying luxury-brand prices.
Focused on the mid-premium segment, Bluesoul combines modern identity, detailed packaging, and carefully developed product presentation to create a brand that feels bold, confident, and accessible. From bottle design to visual branding, every element was created to stand out with a clean and sophisticated presence.
Built for a new generation that values style, identity, and individuality over labels, Bluesoul continues expanding into new markets with a vision to build a strong and recognizable fragrance brand.
Brand Identity, Packaging Design, Sales Strategy, and Online Setup were developed by BeforeThat Productions LLP.
Our Contribution
From concept to shelf how Before That shaped every dimension of Bluesoul.
Research
Analyzed the perfume category, customer expectations, pricing psychology, and positioning opportunities to eliminate guesswork from the start.
Strategy
Crafted a clear strategic direction — defining the target audience, brand positioning, and how the product should be perceived in a competitive market.
Brand Direction
Shaped a distinctive, cohesive identity that resonates with the intended audience and stands strong in the market before design execution.
Visual Design
Provided creative leadership throughout visual development, ensuring design direction aligned with brand strategy and overall vision.
Product & Packaging
Designed the product experience to feel premium and memorable — from packaging structure to visual presentation, curated for strong shelf impact.
Content & Storytelling
Brought Bluesoul to life through cinematic visuals and creative direction, building an emotional connection between the brand and its audience.
Marketing & Launch
Planned and executed market entry — from campaign strategy to digital presence, every touchpoint aligned to communicate the brand clearly.
Growth & Performance
Actively scaling Bluesoul — monitoring performance, refining strategies, and increasing visibility with a result-oriented approach.
By the Numbers
Impact that
speaks for itself.
Film
Experience the Magic
The Collection
Bluesoul Original
Bluesoul Essence
Bluesoul Noir
Behind the Lens
Bluesoul in Motion
Wear it like a second skin!
The World of Bluesoul
Every Scent, Every Story
About the Brand
Born from a
passion for
artisanal craft.
Bluesoul is more than a fragrance it's an expression of identity. Each bottle is designed to be a conversation piece, a statement of refined taste and effortless sophistication.
Bluesoul Perfumes
Make it yours.
Available exclusively through Before That Studio. Limited quantities per season.
Enquire Now